NO SALES REP SHOULD WALK INTO A DEMO BLIND.
B2B buying decisions increasingly hinge on pricing comparisons. Yet most sales teams still rely on manual research, quarterly battle cards, and rumors from lost deals to understand what competitors charge.
We think that's unacceptable. Real-time intelligence should be table stakes — not a premium research project.
HOW WE BUILD.
Precision over noise
Every alert we send has to earn its place in an inbox. We obsess over false-positive rates the way other companies obsess over growth metrics.
Speed is the product
A pricing change that reaches a sales rep 10 minutes before a demo is worth ten times the same change delivered 24 hours later.
Sales reps aren't analysts
Raw data is useless. We translate every change into plain English and ready-to-use talking points. No interpretation required.
Earn the trust of the data
We store pricing intelligence that could reshape competitive strategy. We treat that responsibility seriously — encrypting, isolating, and auditing everything.
THE JOURNEY.
Company founded in San Francisco. First line of code written.
Seed round closed. $3.2M led by Benchmark. First 10 design partners onboarded.
Private beta launched. 40 B2B sales teams, 2,200 competitors tracked.
Public launch. AI-powered summaries shipped. Slack integration hits 500 installs.
HubSpot + Salesforce integrations live. 800 paying customers, $1.2M ARR.
Series A closed. $12M led by First Round. Expanded team to 24 people.
Today. 1,900 customers. 47,000 competitors tracked. Building what's next.
THE PEOPLE.
Former VP Sales at Lattice. Watched deals die because his team didn't know a competitor cut prices the day before a demo.
Built scraping infrastructure at Cloudflare. 7 years making web data reliable at scale.
Previously at Gong and Outreach. Obsessive about turning raw intel into sales action.
Led backend at Segment. Designed systems that process millions of events per day.
Ex-Linear, ex-Vercel. Believes that clarity is a competitive advantage.
Former RevOps lead at HubSpot. Built the systems he wished he'd had when competing against them.
COME BUILD WITH US.
We're a 24-person team and still feel like a startup. Every engineer ships to production. Every designer owns outcomes. Remote-first, San Francisco-headquartered.
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