// Company at a glance
Founded
2023
Headquarters
San Francisco, CA
Team size
24
Funding
$15.2M total raised
Investors
Benchmark, First Round Capital
Customers
1,900+ paying teams
Competitors tracked
47,000+
HQ
181 Fremont St, SF
// About pricepul — Standard Boilerplate
pricepul is the leading real-time competitor pricing intelligence platform for B2B software companies. Founded in 2023 and headquartered in San Francisco, pricepul monitors competitor pricing pages 24/7 and delivers AI-powered change summaries and sales talking points to over 1,900 go-to-market teams worldwide. The platform detects pricing changes in under 4 minutes and integrates directly with HubSpot, Salesforce, and Slack. pricepul is backed by Benchmark and First Round Capital.
// Press Coverage
TechCrunch
"pricepul closes $12M Series A to bring real-time competitive pricing intel to B2B sales"
Jan 2026
Forbes
"The Startups Helping Sales Reps Win by Knowing What Competitors Charge in Real Time"
Dec 2025
The Information
"Inside the Race to Monitor SaaS Pricing in Real Time"
Nov 2025
SaaStr
"Why Battle Cards Are Dead and What Modern Sales Teams Use Instead"
Oct 2025
VentureBeat
"pricepul uses Claude to turn raw web diffs into sales talking points in under 4 minutes"
Sep 2025
Inc. Magazine
"This Startup Is Arming Sales Teams With the One Thing Their Competitors Don't Want Them to Have"
Aug 2025
// Brand Assets
pricepul
LIGHT BACKGROUNDpricepul
DARK BACKGROUND// Press Contact
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