// Company · Blog

INTEL. INSIGHT. IDEAS.

Research, product updates, and strategy from the pricepul team.

// Featured
Sales StrategyMar 8, 2026· 7 min read

How Competitor Pricing Changes Kill Deals You Don't Know You've Lost

We analyzed 2,400 lost deals across 300 pricepul customers. 34% had a competitor pricing event within 48 hours of the loss. Here's what the data actually shows — and how top teams are responding.

MR
Marcus Reinholt
CEO, pricepul
Read Article →
34%
of lost deals had a
competitor pricing event
in the prior 48 hours
All
Product
Engineering
Research
Sales Strategy
Product
Feb 28, 2026 · 5 min

Quarterly Battle Cards Are Dead. Here's What Replaces Them.

Static battle cards become wrong the moment you publish them. Teams that win are replacing them with live competitive feeds.

Competitive IntelStrategy
Engineering
Feb 18, 2026 · 9 min

How We Detect Pricing Changes in Under 4 Minutes

A deep dive into our scraping architecture, diff engine, and why we rebuilt the whole thing twice.

EngineeringInfrastructure
Research
Feb 10, 2026 · 12 min

B2B SaaS Pricing Trends in 2026: What 47,000 Tracked Competitors Tell Us

The biggest patterns we're seeing: compression at the low end, expansion at the top, and the quiet death of the free tier.

ResearchPricingData
Product
Jan 28, 2026 · 3 min

pricepul Now Syncs Pricing Intel Directly into HubSpot

Pricing change events now flow as activities on competitor contacts. No tab-switching required.

ProductIntegrations
Product
Jan 14, 2026 · 4 min

Introducing AI Summaries: From Raw Diff to Sales Talking Point in One Step

Every pricing change now comes with a plain-English summary and two ready-to-use talking points, powered by Claude.

ProductAI
Sales Strategy
Jan 6, 2026 · 11 min

The Complete Guide to Competitive Intelligence for B2B Sales Teams

Everything from setting up monitoring to building objection playbooks. The process we recommend to every new customer.

GuideSalesStrategy

GET THE COMPETITIVE INTEL DIGEST

Weekly. The most important pricing moves, distilled.